The ‘Why’ and ‘How’ of Citelighter

Citelighter is fundamentally about helping students and teachers improve learning and performance. But here’s something even more fundamental: why did we decide to tackle these enormous issues, and how are we going about doing it?

In the video below, Citelighter CEO Saad Alam discusses the personal experiences that sparked his passion to co-start the company, beginning with a simple story about his brother’s academic struggles. He also notes our constant engagement with teachers to improve Citelighter’s functionality, and shares our excitement around creating a Google Docs-integrated platform—one that’ll let us study and enhance students’ research habits. Take a look!